Neurobiology and Advertisements
Neurobiology and Advertisements As a child, I would sit on my grandparents porch and search for the cartoon section in the local newspaper. While I flipped through the Southern Sentinel, coupons for the local grocery store and perfume samples would fall to the floor. The scent of perfume would fill the room. Eventually, I found the Dennis the Menace cartoons. These fragrance ads have an interesting marketing impact! Consider your own experiences with perfume and cologne sample ads. You open your mailbox to get your monthly bills and Channel No. 5 hits your olfactory system. Fragrance ads, notorious for connecting smells and attraction, have an interesting interaction with the nervous system. Not only do these ads market through visual information, but also use the sense of smell. The brain has an interesting way of joining smell with memories and emotions. The olfactory system is the only sensory system to go directly to the cerebral cortex, where other senses must first go ...